Customer Satisfaction...
Customer Experience...
Customer Centricity...
Customer Effort...
The buzzwords will come and go. But the core idea shall remain. The customer is a reasonably important aspect of business, especially for business that want to continue to be in business!
This blog will focus on most things customer in nature. My day job is to focus on helping companies improve the quality of the relationships they have with more and more customers by finding out and delivering what the customers say they want, and, more importantly, what they'll never say they want, but will get terribly happy if they are provided.
But this blog is pretty much going to be my own personal views, opinions built through my years of working as a management consultant, as well as being at the forefront of many (personal) purchasing decisions.
Yes, you heard me right. I have a job and I buy stuff - that gives me the power and credibility to inform, and influence what you do!
I'd also want to share my take on why this blog is named as such. I'm a movie buff (more Bollywood, and other regional Indian movies than Hollywood). But the name is inspired by "The Pursuit of Happyness". Like the central premise of that term, as defined in the United States Declaration that Happiness cannot be achieved, but only be pursued, it is fairly established that the Customer cannot ever be owned, chased or tricked...only wooed permanently.
Let me share a quote that is attributed to Mahatma Gandhi (though there are doubts whether it really was his quote):
A customer is the most important visitor, on our premises.
He is not dependent on us.
We are dependent on him.
He is not an interruption on work.
He is the purpose of it.
He is not an outsider to our business.
He is part of it.
We are not doing him a favor by serving him…
He is doing us a favor by giving us the opportunity to do it.
I'd agree with every part of the above, except for the cardinal assumption being made here that the customer is a "He".
Customer Experience...
Customer Centricity...
Customer Effort...
The buzzwords will come and go. But the core idea shall remain. The customer is a reasonably important aspect of business, especially for business that want to continue to be in business!
This blog will focus on most things customer in nature. My day job is to focus on helping companies improve the quality of the relationships they have with more and more customers by finding out and delivering what the customers say they want, and, more importantly, what they'll never say they want, but will get terribly happy if they are provided.
But this blog is pretty much going to be my own personal views, opinions built through my years of working as a management consultant, as well as being at the forefront of many (personal) purchasing decisions.
Yes, you heard me right. I have a job and I buy stuff - that gives me the power and credibility to inform, and influence what you do!
I'd also want to share my take on why this blog is named as such. I'm a movie buff (more Bollywood, and other regional Indian movies than Hollywood). But the name is inspired by "The Pursuit of Happyness". Like the central premise of that term, as defined in the United States Declaration that Happiness cannot be achieved, but only be pursued, it is fairly established that the Customer cannot ever be owned, chased or tricked...only wooed permanently.
Let me share a quote that is attributed to Mahatma Gandhi (though there are doubts whether it really was his quote):
A customer is the most important visitor, on our premises.
He is not dependent on us.
We are dependent on him.
He is not an interruption on work.
He is the purpose of it.
He is not an outsider to our business.
He is part of it.
We are not doing him a favor by serving him…
He is doing us a favor by giving us the opportunity to do it.
I'd agree with every part of the above, except for the cardinal assumption being made here that the customer is a "He".
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